Saturday, July 23, 2022

Agency news you need to know this week

OKRP creates paint-inspired ice cream and Uncommon hires first creative director for user experience.
https://adage.com/article/agency-brief/agency-news-know-july-22-2022/2423966

The post Agency news you need to know this week appeared first on Internet Marketing.



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Making sense of influencer marketing measurement, plus bullish holding company forecasts: Datacenter Weekly

Also: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.
https://adage.com/article/datacenter/influencer-marketing-measurement-publicis-ipg-and-omnicom-give-bullish-forecasts/2423941

The post Making sense of influencer marketing measurement, plus bullish holding company forecasts: Datacenter Weekly appeared first on Internet Marketing.



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Watch the newest commercials from Google, Mattress Firm, Huggies and more

Mattress Firm shows us a Las Vegas-like place it calls the Land of Junk Sleep as part of its continuing “Unjunk Your Sleep” campaign.

 
https://adage.com/article/hot-spots/new-commercials-mattress-firm-google-chrome-huggies-carecom-subway/2424036

The post Watch the newest commercials from Google, Mattress Firm, Huggies and more appeared first on Internet Marketing.



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Friday, July 22, 2022

Watch the newest commercials from Budweiser, AT&T, Ford and more

Major League Baseball stars including Manny Machado and Ji-Man Choi help Budweiser salute “the game that unites us all.”

 
https://adage.com/article/hot-spots/new-commercials-budweiser-att-ford-dave-app-verizon/2423906

The post Watch the newest commercials from Budweiser, AT&T, Ford and more appeared first on Internet Marketing.



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Snap says demand for ads slowed in wake of market forces

Snap blames policy changes from platforms like Apple among other economic challenges to its business.
https://adage.com/article/digital-marketing-ad-tech-news/snap-says-demand-ads-slowed-second-quarter/2423971

The post Snap says demand for ads slowed in wake of market forces appeared first on Internet Marketing.



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Gap makes bigger bet on Kanye’s Yeezy by adding it to stores

Gap exanded where it sells Yeezy, the tie-up with Kanye West, by debuting the line within its Times Square store. 
https://adage.com/article/marketing-news-strategy/gap-adds-kanye-wests-yeezy-brand-times-square-store/2423921

The post Gap makes bigger bet on Kanye’s Yeezy by adding it to stores appeared first on Internet Marketing.



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