Gap exanded where it sells Yeezy, the tie-up with Kanye West, by debuting the line within its Times Square store.
https://adage.com/article/marketing-news-strategy/gap-adds-kanye-wests-yeezy-brand-times-square-store/2423921
The post Gap makes bigger bet on Kanye’s Yeezy by adding it to stores appeared first on Internet Marketing.
The main feed on Facebook will now be called ‘Home.’
https://adage.com/article/digital-marketing-ad-tech-news/facebook-feeds-change-look-more-tiktok/2423946
The post Facebook changes users’ feeds to look more like TikTok appeared first on Internet Marketing.
Fig won the real estate company’s business in 2020.
https://adage.com/article/agency-news/zillow-creative-ad-account-review/2423931
The post Zillow puts creative account into review appeared first on Internet Marketing.
Jeremy Miller leaves IPG’s McCann after a decade for Dentsu International.
https://adage.com/article/agency-news/dentsu-hires-mccanns-jeremy-miller-global-communications-chief/2423916
The post Why Dentsu International is hiring a global communications chief appeared first on Internet Marketing.
Three ways to manage a company that consumers will buy from, work for and invest in.
https://adage.com/article/opinion/how-market-segmentation-limits-brand-success/2423586
The post Human-centered marketing—why brands shouldn’t segment consumers appeared first on Internet Marketing.
Pizza Pizza’s campaign is part of its new brand platform, Everyone Deserves Pizza.
https://adage.com/article/marketing-news-strategy/fixed-rate-pizza-canadian-chain-tackles-inflation-new-campaign/2423736
The post Fixed-rate pizza? Canadian chain tackles inflation in new campaign appeared first on Internet Marketing.
First fruit of P&G Ventures unit offers products billed as safe for people and pets but good at killing bugs, and already has Raid-marketer SCJ scrambling to match it.
https://adage.com/article/marketing-news-strategy/how-pg-disrupted-insecticides-zevo-startup-brand/2423011
The post How Procter & Gamble disrupted insecticides with startup brand appeared first on Internet Marketing.
