Wednesday, July 20, 2022

Human-centered marketing—why brands shouldn’t segment consumers

Three ways to manage a company that consumers will buy from, work for and invest in.
https://adage.com/article/opinion/how-market-segmentation-limits-brand-success/2423586

The post Human-centered marketing—why brands shouldn’t segment consumers appeared first on Internet Marketing.



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Fixed-rate pizza? Canadian chain tackles inflation in new campaign

Pizza Pizza’s campaign is part of its new brand platform, Everyone Deserves Pizza.
https://adage.com/article/marketing-news-strategy/fixed-rate-pizza-canadian-chain-tackles-inflation-new-campaign/2423736

The post Fixed-rate pizza? Canadian chain tackles inflation in new campaign appeared first on Internet Marketing.



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How Procter & Gamble disrupted insecticides with startup brand

First fruit of P&G Ventures unit offers products billed as safe for people and pets but good at killing bugs, and already has Raid-marketer SCJ scrambling to match it.
https://adage.com/article/marketing-news-strategy/how-pg-disrupted-insecticides-zevo-startup-brand/2423011

The post How Procter & Gamble disrupted insecticides with startup brand appeared first on Internet Marketing.



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How Netflix’s ad tier is taking shape and more earnings call takeaways

Netflix executives share glimpses into upcoming ad product during the second-quarter earnings call.
https://adage.com/article/media/netflix-earnings-call-features-ad-tier-updates-following-microsoft-deal/2423771

The post How Netflix’s ad tier is taking shape and more earnings call takeaways appeared first on Internet Marketing.



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