Fig won the real estate company’s business in 2020.
https://adage.com/article/agency-news/zillow-creative-ad-account-review/2423931
The post Zillow puts creative account into review appeared first on Internet Marketing.
Jeremy Miller leaves IPG’s McCann after a decade for Dentsu International.
https://adage.com/article/agency-news/dentsu-hires-mccanns-jeremy-miller-global-communications-chief/2423916
The post Why Dentsu International is hiring a global communications chief appeared first on Internet Marketing.
Three ways to manage a company that consumers will buy from, work for and invest in.
https://adage.com/article/opinion/how-market-segmentation-limits-brand-success/2423586
The post Human-centered marketing—why brands shouldn’t segment consumers appeared first on Internet Marketing.
Pizza Pizza’s campaign is part of its new brand platform, Everyone Deserves Pizza.
https://adage.com/article/marketing-news-strategy/fixed-rate-pizza-canadian-chain-tackles-inflation-new-campaign/2423736
The post Fixed-rate pizza? Canadian chain tackles inflation in new campaign appeared first on Internet Marketing.
First fruit of P&G Ventures unit offers products billed as safe for people and pets but good at killing bugs, and already has Raid-marketer SCJ scrambling to match it.
https://adage.com/article/marketing-news-strategy/how-pg-disrupted-insecticides-zevo-startup-brand/2423011
The post How Procter & Gamble disrupted insecticides with startup brand appeared first on Internet Marketing.
Netflix executives share glimpses into upcoming ad product during the second-quarter earnings call.
https://adage.com/article/media/netflix-earnings-call-features-ad-tier-updates-following-microsoft-deal/2423771
The post How Netflix’s ad tier is taking shape and more earnings call takeaways appeared first on Internet Marketing.
Keogh becomes CEO of the German automaker’s nascent Scout brand, replaced at VW by Pablo Di Si, who leads VW’s operations in South America.
https://adage.com/article/marketing-news-strategy/vw-america-leadership-change-ceo-scott-keogh-departs-lead-scout-ev-brand/2423671
The post VW of America leadership change—CEO Scott Keogh departs to lead Scout EV brand appeared first on Internet Marketing.
