First fruit of P&G Ventures unit offers products billed as safe for people and pets but good at killing bugs, and already has Raid-marketer SCJ scrambling to match it.
https://adage.com/article/marketing-news-strategy/how-pg-disrupted-insecticides-zevo-startup-brand/2423011
The post How Procter & Gamble disrupted insecticides with startup brand appeared first on Internet Marketing.
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